Exhibiting at a trade show is a valuable opportunity to showcase your brand, but it requires careful planning and budget. Here’s a streamlined guide to help you make the most of your participation: 1. Clarify Your ObjectivesStart by determining what you want to achieve, whether it’s generating leads, launching new products, or building brand awareness. … Read more
If you haven’t been to a trade show this year, you need to know that 2023 is the year for sprucing up your presentation for the exhibition stage. While the trends in 2021 and 2022 were all about existing and scaling during the pandemic, 2023 is different. You’ll want to try some of these new … Read more
When planning to attend a tradeshow, it is important to consider your exhibit design. This will be the first thing that potential customers see when they visit your booth, so you want to make sure it makes a good impression. There are many exhibit design companies out there, but how do you know which one … Read more
Going to tradeshows is a significant piece of many organizations’ marketing and sales strategies. It gives you the chance to show off your products or services, network with partners and potential customers, and keep up with industry trends. But it can be hard to stand out and leave a lasting impression when there are so … Read more
Connecting with millennials has become a top priority for many exhibitors as trade shows continue to evolve. However, engaging this tech-savvy and socially conscious demographic may not be as easy as merely displaying your goods or services. Exhibitors need to focus on making meaningful connections with millennials if they want to succeed at trade shows. … Read more
“Forewarned is Forearmed.” -Latin Proverb The live trade show industry is slowly getting back on its feet after more than a year of show cancellations and postponements. Collectively, we are back to planning future trade shows and working closely with our clients and vendors. However, things are looking a lot different than they used to … Read more
