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Key Considerations for Trade Show Exhibitors

Exhibiting at a trade show is a valuable opportunity to showcase your brand, but it requires careful planning and budget. Here’s a streamlined guide to help you make the most of your participation: 1. Clarify Your ObjectivesStart by determining what you want to achieve, whether it’s generating leads, launching new products, or building brand awareness. ... Read more

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New 2023 Trends, Additions, And Add-Ons

If you haven’t been to a trade show this year, you need to know that 2023 is the year for sprucing up your presentation for the exhibition stage. While the trends in 2021 and 2022 were all about existing and scaling during the pandemic, 2023 is different. You’ll want to try some of these new ... Read more

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Top Five Ways to Follow Up After a Trade Show

Trade shows are one way to bring your product or service to prospective buyers at a convention or a trade show, where you can exhibit your fabulous work to customers from around the country or around the world. There’s a reason trade shows are popular. Research shows that nearly ¾ of all potential clients say ... Read more

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How to Optimize Your 10×10 Trade Show Booth

Trade shows represent an important part of many businesses’ sales plans, and it’s easy to understand why. Over 95% of all trade show visitors are there looking for new products or services, especially for their businesses. On average, your potential clients or customers spend an average of 8.5 hours at the trade show looking at ... Read more

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7 Ways To Optimize Your Tradeshow Effectiveness

Are you looking to maximize the effectiveness of your tradeshow booth? Tradeshows are a great way to get your product in front of potential customers—but how can you make sure that your efforts are meeting their expectations? Here are seven key strategies to help optimize your tradeshow experience. From choosing the right materials to preparing ... Read more

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How To Find the Best Tradeshow Exhibit Design Company?

When planning to attend a tradeshow, it is important to consider your exhibit design. This will be the first thing that potential customers see when they visit your booth, so you want to make sure it makes a good impression. There are many exhibit design companies out there, but how do you know which one ... Read more

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What Exhibit Strategy Should I Use at Tradeshows in 2023?

Going to tradeshows is a significant piece of many organizations’ marketing and sales strategies. It gives you the chance to show off your products or services, network with partners and potential customers, and keep up with industry trends. But it can be hard to stand out and leave a lasting impression when there are so ... Read more

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Trade Show Exhibit Success with Millennials Means Meaningful Connections

Connecting with millennials has become a top priority for many exhibitors as trade shows continue to evolve. However, engaging this tech-savvy and socially conscious demographic may not be as easy as merely displaying your goods or services. Exhibitors need to focus on making meaningful connections with millennials if they want to succeed at trade shows. ... Read more

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Top Tradeshow Trends To Implement In 2023

Companies face an ongoing battle when it comes to predicting what their consumers will want in the coming year. However, there are already a few trends exhibitors need to keep in mind moving forward into 2023. Here is a snapshot of what is predicted to be the tradeshow trends you need to keep in mind ... Read more

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Tips on How To Stand Out At A Tradeshow

Are you preparing to attend a tradeshow? Being successful at a tradeshow requires more than just showing up. You want your booth to stand out and be remembered by potential customers. If you’re feeling overwhelmed by the thought of making an impression at a tradeshow, don’t worry! Here are some helpful tips on how to ... Read more

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Seven Eco-Friendly Giveaways to Try at Your Next Trade Show

The global B2B trade show market has rebounded considerably this year, after two years of less than lackluster attendance or outright cancellation due to the global pandemic. While you may be thrilled at the thought of resuming your trade show displays, and contact with potential new clients, there are some things that have changed over ... Read more

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Learn About 2 Types of Virtual Trade Show Environments For Businesses

At Lab, our objective is to help you understand the differences and the unique benefits of Virtual Reality Environments and Interactive 3D Websites.

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How To Improve Tradeshow Booth Design for Future Expos

You’ve invested time and money into attending a tradeshow, so you want to make sure your booth stands out from the rest. But how? It all starts with your booth design. If you’re looking to improve your tradeshow booth design for future expos, here are a few tips to get you started: Add Graphics to ... Read more

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7 Tips on How To Optimize Your Tradeshow Exhibits

If you’re in the process of planning your next tradeshow exhibit, you may be feeling a little overwhelmed. After all, there’s a lot to consider! From your budget to your target audience to the overall goals of your exhibit, it can be tough to know where to start. Don’t worry—we’re here to help. Here are ... Read more

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How To Design the Best Backlit Tradeshow Display

Are you looking to create a stunning backlit tradeshow display? If so, then you’ll need to put some careful thought into the design process. After all, a backlit display is vital to catching the attention of potential customers and driving traffic to your booth. Here we’ll walk you through everything you need to know about ... Read more

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6 WAYS TO POLISH YOUR EVENT STRATEGY IN 2022

A strong event strategy can be one of the most valuable tools in a marketer’s arsenal. Of course, no good things come easily, and developing the best event strategy is no easy feat. That’s where these six tips for polishing your event strategy in 2022 come into play. 1: Invest in Higher Production Value We’re ... Read more

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HOW TO PLAN FOR YOUR FIRST TRADE SHOW

Expos and tradeshows are powerful tools for building brand awareness and developing strong business relationships. They give exhibitors a valuable, unique opportunity to gain traction in their industries. Some very successful businesses like Twitter and Foursquare made use of trade shows to great effect and your business can, too. When you’re considering making your debut ... Read more

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THE TOP 5 BENEFITS OF VIRTUAL TRADE SHOWS

Virtual trade shows have often played second fiddle to in-person events, but it’s time to give them their due. Attending a virtual trade show can be hugely beneficial to your business, just like attending a live trade show. If you’re not convinced, consider these top five benefits of virtual trade shows. 1: They’re Affordable It’s ... Read more

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VERSITI REFURBISHES EAGLE BUS TO CONTINUE OUR MISSION AND HELP SAVE THE ENVIRONMENT

Did you know that across the Versiti footprint, there are 21 buses in our fleet? The average age of the buses in our Versiti fleet is 15 years old. We have four new buses on purchase for 2022, which will replace our oldest buses, and we recently refurbished one of them –the Eagle. The Eagle ... Read more

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TRADE SHOW TECHNOLOGY TRENDS TO WATCH

“The technology you use impresses no one. The experience you create with it is everything.” – Sean Gerety The pandemic taught almost every industry event professional that technology was the key to pivoting a trade show strategy. We not only had to become more innovative, but we also had to adapt to the technology we ... Read more

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DO YOU NEED A NEW TRADE SHOW EXHIBIT PARTNER?

“All great changes are preceded by chaos.” -Deepak Chopra Live trade shows are back, and the trade show industry is finally showing signs of recovery.  Many companies are getting back to their trade show booths and are beginning to conduct face-to-face business once again. However, exhibiting companies are still facing many challenges, but the most ... Read more

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HOW TO NAVIGATE TRADE SHOW PLANNING IN 2021

“Forewarned is Forearmed.” -Latin Proverb The live trade show industry is slowly getting back on its feet after more than a year of show cancellations and postponements. Collectively, we are back to planning future trade shows and working closely with our clients and vendors. However, things are looking a lot different than they used to ... Read more

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LIVE TRADE SHOWS ARE BACK: WHAT TO EXPECT

“What is hope but a feeling of optimism, a thought that says things will improve, it won’t always be bleak [and] there’s a way to rise above the present circumstances.” ― Wayne W. Dyer As restrictions are starting to loosen and vaccine numbers are climbing, we are beginning to see things returning to some semblance ... Read more

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WHY YOU SHOULD CONSIDER A HYBRID EVENT IN 2021

We are officially one year into the pandemic, and as an industry, we have had to collectively re-think, strategize, and pivot our in-person trade shows.

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VIRTUAL TRADE SHOWS: A USER GROUP APPROACH

“Success is not final, failure is not fatal: it is the courage to continue that counts.” – Winston Churchill As we begin a new year, we are hopeful that we will start to see in-person events reoccur.  Until then, the trade show industry will continue to focus on virtual trade shows for at least the ... Read more

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5 Key Steps To Plan A Trade Show Exhibit

We optimistically expect trade shows to begin sometime in 2021, albeit with a virtual reality component attached to satisfy any reluctant attendees. We have put together a brief plan and checklist of items you may want to consider and implement into your strategy.

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Boothmanship for Live and Virtual Trade Shows

Trade shows and Virtual events are opportunities to strengthen your brand. Train your sales team on successful “Boothmanship” strategies to engage audiences.

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5 Types of Virtual Events

In recent months people have been talking about and attending virtual events due to social distancing restrictions. Many companies have pivoted to virtual events to meet their business goals.

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Virtual Solutions

Connect with your audience beyond your current trade show exhibit with our state-of-the-art virtual solutions.

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Virtual Trade Shows in a Real-World (Part 3 of 3)

The current pandemic has accelerated the technology forward to offer advanced sales and marketing solutions for companies considering the next big step.

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Virtual Trade Shows in a Real World (Part 2 of 3)

Live and Virtual Trade shows should coexist under one focused Sales and Marketing program.

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Virtual Trade Shows in a Real-World (Part 1 of 3)

The World News brings us little hope and more “doom and gloom” each day while businesses and consumers are willing to spend their hard-earned dollars.

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Tradeshow Evolution in a World of Social Distancing

Many people are wondering how a tradeshow will function logistically in a world of social distancing.

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Effectively Planning a Tradeshow Exhibit in a Changing Landscape

We believe Tradeshows will be back, but they are likely to look a little different in the beginning and evolve into a new normal.

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Emergency Medical Response Pods

As the world is dealing with the COVID-19 pandemic, many private companies have been shifting their focus to help respond to this medical crisis.

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7 Steps to Strategic Planning While Tradeshows are Postponed

The pandemic has left many companies trying to find the best way to manage their business through this challenging situation.

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How to Navigate Tradeshow Cancellations

Here are some frequently asked questions from clients and how we respond.

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Planning a Trade Show Display with a Custom Exhibit House (Infographic)

Your company has decided to exhibit at a trade show but where do you start?

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10 Reasons to Exhibit at Trade Shows

Trade shows and events are excellent opportunities to step outside of your typical sales practices and engage with potential clients.

 

Our Approach

We take a unique and collaborative approach to each and every client and project. It begins by learning all we can about your company, brand, industry and specific goals and objectives—allowing us to create dynamic experiences that ultimately reinforce your brand and messaging.

We then add a level of service that virtually sets a new industry standard and deliver a comprehensive suite of services that answers every trade show demand—from cutting-edge design, custom fabrication, rental exhibits and production, to online inventory management, virtual solutions and proactive budgetary oversight. As a Lab Exhibits & Services client, you know you’re getting nothing less than industry-leading customer service, design, creativity, production and project management—driven by a process that’s streamlined, efficient and worry free.

The result? Your company will stand out—not only in tradeshows but also among your customers, peers and industry.

For Sales Questions : (331) 257-5537

(630) 896-2500

For Sales Questions : (331) 257-5537