If you haven’t been to a trade show this year, you need to know that 2023 is the year for sprucing up your presentation for the exhibition stage. While the trends in 2021 and 2022 were all about existing and scaling during the pandemic, 2023 is different. You’ll want to try some of these new … Read more
Trade shows are one way to bring your product or service to prospective buyers at a convention or a trade show, where you can exhibit your fabulous work to customers from around the country or around the world. There’s a reason trade shows are popular. Research shows that nearly ¾ of all potential clients say … Read more
Trade shows represent an important part of many businesses’ sales plans, and it’s easy to understand why. Over 95% of all trade show visitors are there looking for new products or services, especially for their businesses. On average, your potential clients or customers spend an average of 8.5 hours at the trade show looking at … Read more
Are you looking to maximize the effectiveness of your tradeshow booth? Tradeshows are a great way to get your product in front of potential customers—but how can you make sure that your efforts are meeting their expectations? Here are seven key strategies to help optimize your tradeshow experience. From choosing the right materials to preparing … Read more
When planning to attend a tradeshow, it is important to consider your exhibit design. This will be the first thing that potential customers see when they visit your booth, so you want to make sure it makes a good impression. There are many exhibit design companies out there, but how do you know which one … Read more
Going to tradeshows is a significant piece of many organizations’ marketing and sales strategies. It gives you the chance to show off your products or services, network with partners and potential customers, and keep up with industry trends. But it can be hard to stand out and leave a lasting impression when there are so … Read more
Connecting with millennials has become a top priority for many exhibitors as trade shows continue to evolve. However, engaging this tech-savvy and socially conscious demographic may not be as easy as merely displaying your goods or services. Exhibitors need to focus on making meaningful connections with millennials if they want to succeed at trade shows. … Read more
Companies face an ongoing battle when it comes to predicting what their consumers will want in the coming year. However, there are already a few trends exhibitors need to keep in mind moving forward into 2023. Here is a snapshot of what is predicted to be the tradeshow trends you need to keep in mind … Read more
Are you preparing to attend a tradeshow? Being successful at a tradeshow requires more than just showing up. You want your booth to stand out and be remembered by potential customers. If you’re feeling overwhelmed by the thought of making an impression at a tradeshow, don’t worry! Here are some helpful tips on how to … Read more
The global B2B trade show market has rebounded considerably this year, after two years of less than lackluster attendance or outright cancellation due to the global pandemic. While you may be thrilled at the thought of resuming your trade show displays, and contact with potential new clients, there are some things that have changed over … Read more
You’ve invested time and money into attending a tradeshow, so you want to make sure your booth stands out from the rest. But how? It all starts with your booth design. If you’re looking to improve your tradeshow booth design for future expos, here are a few tips to get you started: Add Graphics to … Read more
If you’re in the process of planning your next tradeshow exhibit, you may be feeling a little overwhelmed. After all, there’s a lot to consider! From your budget to your target audience to the overall goals of your exhibit, it can be tough to know where to start. Don’t worry—we’re here to help. Here are … Read more
Are you looking to create a stunning backlit tradeshow display? If so, then you’ll need to put some careful thought into the design process. After all, a backlit display is vital to catching the attention of potential customers and driving traffic to your booth. Here we’ll walk you through everything you need to know about … Read more
