3-D image of a virtual trade show on a tablet

At Lab, our objective is to help you understand the differences and the unique benefits of Virtual Reality Environments and Interactive 3D Websites.

Polishing Your Event Strategy in 2022

A strong event strategy can be one of the most valuable tools in a marketer’s arsenal. Of course, no good things come easily, and developing the best event strategy is no easy feat. That’s where these six tips for polishing your event strategy in 2022 come into play. 1: Invest in Higher Production Value We’re … Read more

How to Prepare for Your First Trade Show

Expos and tradeshows are powerful tools for building brand awareness and developing strong business relationships. They give exhibitors a valuable, unique opportunity to gain traction in their industries. Some very successful businesses like Twitter and Foursquare made use of trade shows to great effect and your business can, too. When you’re considering making your debut … Read more

Lab Exhibits Virtual Trade Shows

Virtual trade shows have often played second fiddle to in-person events, but it’s time to give them their due. Attending a virtual trade show can be hugely beneficial to your business, just like attending a live trade show. If you’re not convinced, consider these top five benefits of virtual trade shows. 1: They’re Affordable It’s … Read more

Versiti refurbishes Eagle bus

Did you know that across the Versiti footprint, there are 21 buses in our fleet? The average age of the buses in our Versiti fleet is 15 years old. We have four new buses on purchase for 2022, which will replace our oldest buses, and we recently refurbished one of them –the Eagle. The Eagle … Read more

tech trends at trade show during covid 19 pandemic

“The technology you use impresses no one. The experience you create with it is everything.” – Sean Gerety The pandemic taught almost every industry event professional that technology was the key to pivoting a trade show strategy. We not only had to become more innovative, but we also had to adapt to the technology we … Read more

People on trade show exhibits in Aurora, Illinois

“All great changes are preceded by chaos.” -Deepak Chopra Live trade shows are back, and the trade show industry is finally showing signs of recovery.  Many companies are getting back to their trade show booths and are beginning to conduct face-to-face business once again. However, exhibiting companies are still facing many challenges, but the most … Read more

“Forewarned is Forearmed.” -Latin Proverb The live trade show industry is slowly getting back on its feet after more than a year of show cancellations and postponements. Collectively, we are back to planning future trade shows and working closely with our clients and vendors. However, things are looking a lot different than they used to … Read more

People attending trade show exhibits

“What is hope but a feeling of optimism, a thought that says things will improve, it won’t always be bleak [and] there’s a way to rise above the present circumstances.” ― Wayne W. Dyer As restrictions are starting to loosen and vaccine numbers are climbing, we are beginning to see things returning to some semblance … Read more

Trade show event in Aurora Illinois

We are officially one year into the pandemic, and as an industry, we have had to collectively re-think, strategize, and pivot our in-person trade shows.

Online meeting with the team

“Success is not final, failure is not fatal: it is the courage to continue that counts.” – Winston Churchill As we begin a new year, we are hopeful that we will start to see in-person events reoccur.  Until then, the trade show industry will continue to focus on virtual trade shows for at least the … Read more

Scheduling a trade show event in Aurora Illinois

We optimistically expect trade shows to begin sometime in 2021, albeit with a virtual reality component attached to satisfy any reluctant attendees. We have put together a brief plan and checklist of items you may want to consider and implement into your strategy.

Group discussion for live and virtual trade shows

Trade shows and Virtual events are opportunities to strengthen your brand. Train your sales team on successful “Boothmanship” strategies to engage audiences.

Lab Virtual Exhibit Space

In recent months people have been talking about and attending virtual events due to social distancing restrictions. Many companies have pivoted to virtual events to meet their business goals.

LAB Exhibits & Services Virtual Solutions

Connect with your audience beyond your current trade show exhibit with our state-of-the-art virtual solutions.


The current pandemic has accelerated the technology forward to offer advanced sales and marketing solutions for companies considering the next big step.

Online search

Live and Virtual Trade shows should coexist under one focused Sales and Marketing program.

Searching online for trade shows

The World News brings us little hope and more “doom and gloom” each day while businesses and consumers are willing to spend their hard-earned dollars.


Many people are wondering how a tradeshow will function logistically in a world of social distancing.


We believe Tradeshows will be back, but they are likely to look a little different in the beginning and evolve into a new normal.

As the world is dealing with the COVID-19 pandemic, many private companies have been shifting their focus to help respond to this medical crisis.


The pandemic has left many companies trying to find the best way to manage their business through this challenging situation.

Tradeshow Cancellations

Here are some frequently asked questions from clients and how we respond.

Your company has decided to exhibit at a trade show but where do you start?

Meyer Showroom

Trade shows and events are excellent opportunities to step outside of your typical sales practices and engage with potential clients.