Exhibiting at a trade show is a valuable opportunity to showcase your brand, but it requires careful planning and budget. Here’s a streamlined guide to help you make the most of your participation: 1. Clarify Your ObjectivesStart by determining what you want to achieve, whether it’s generating leads, launching new products, or building brand awareness. … Read more
At Lab, our objective is to help you understand the differences and the unique benefits of Virtual Reality Environments and Interactive 3D Websites.
A strong event strategy can be one of the most valuable tools in a marketer’s arsenal. Of course, no good things come easily, and developing the best event strategy is no easy feat. That’s where these six tips for polishing your event strategy in 2022 come into play. 1: Invest in Higher Production Value We’re … Read more
Expos and tradeshows are powerful tools for building brand awareness and developing strong business relationships. They give exhibitors a valuable, unique opportunity to gain traction in their industries. Some very successful businesses like Twitter and Foursquare made use of trade shows to great effect and your business can, too. When you’re considering making your debut … Read more
Virtual trade shows have often played second fiddle to in-person events, but it’s time to give them their due. Attending a virtual trade show can be hugely beneficial to your business, just like attending a live trade show. If you’re not convinced, consider these top five benefits of virtual trade shows. 1: They’re Affordable It’s … Read more
Did you know that across the Versiti footprint, there are 21 buses in our fleet? The average age of the buses in our Versiti fleet is 15 years old. We have four new buses on purchase for 2022, which will replace our oldest buses, and we recently refurbished one of them –the Eagle. The Eagle … Read more
“The technology you use impresses no one. The experience you create with it is everything.” – Sean Gerety The pandemic taught almost every industry event professional that technology was the key to pivoting a trade show strategy. We not only had to become more innovative, but we also had to adapt to the technology we … Read more
“All great changes are preceded by chaos.” -Deepak Chopra Live trade shows are back, and the trade show industry is finally showing signs of recovery. Many companies are getting back to their trade show booths and are beginning to conduct face-to-face business once again. However, exhibiting companies are still facing many challenges, but the most … Read more
“Forewarned is Forearmed.” -Latin Proverb The live trade show industry is slowly getting back on its feet after more than a year of show cancellations and postponements. Collectively, we are back to planning future trade shows and working closely with our clients and vendors. However, things are looking a lot different than they used to … Read more
“What is hope but a feeling of optimism, a thought that says things will improve, it won’t always be bleak [and] there’s a way to rise above the present circumstances.” ― Wayne W. Dyer As restrictions are starting to loosen and vaccine numbers are climbing, we are beginning to see things returning to some semblance … Read more
We are officially one year into the pandemic, and as an industry, we have had to collectively re-think, strategize, and pivot our in-person trade shows.
“Success is not final, failure is not fatal: it is the courage to continue that counts.” – Winston Churchill As we begin a new year, we are hopeful that we will start to see in-person events reoccur. Until then, the trade show industry will continue to focus on virtual trade shows for at least the … Read more
We optimistically expect trade shows to begin sometime in 2021, albeit with a virtual reality component attached to satisfy any reluctant attendees. We have put together a brief plan and checklist of items you may want to consider and implement into your strategy.
Trade shows and Virtual events are opportunities to strengthen your brand. Train your sales team on successful “Boothmanship” strategies to engage audiences.
In recent months people have been talking about and attending virtual events due to social distancing restrictions. Many companies have pivoted to virtual events to meet their business goals.
Connect with your audience beyond your current trade show exhibit with our state-of-the-art virtual solutions.
The current pandemic has accelerated the technology forward to offer advanced sales and marketing solutions for companies considering the next big step.
Live and Virtual Trade shows should coexist under one focused Sales and Marketing program.
The World News brings us little hope and more “doom and gloom” each day while businesses and consumers are willing to spend their hard-earned dollars.
Many people are wondering how a tradeshow will function logistically in a world of social distancing.
We believe Tradeshows will be back, but they are likely to look a little different in the beginning and evolve into a new normal.
As the world is dealing with the COVID-19 pandemic, many private companies have been shifting their focus to help respond to this medical crisis.
The pandemic has left many companies trying to find the best way to manage their business through this challenging situation.
Here are some frequently asked questions from clients and how we respond.
Your company has decided to exhibit at a trade show but where do you start?
Trade shows and events are excellent opportunities to step outside of your typical sales practices and engage with potential clients.
