Insights & Tips

Top Five Ways to Follow Up After a Trade Show

Trade shows are one way to bring your product or service to prospective buyers at a convention or a trade show, where you can exhibit your fabulous work to customers from around the country or around the world. There’s a reason trade shows are popular. Research shows that nearly ¾ of all potential clients say … Read more

How to Optimize Your 10x10 Trade Show Booth

Trade shows represent an important part of many businesses’ sales plans, and it’s easy to understand why. Over 95% of all trade show visitors are there looking for new products or services, especially for their businesses. On average, your potential clients or customers spend an average of 8.5 hours at the trade show looking at … Read more

Optimize Your Tradeshow Effectiveness

Are you looking to maximize the effectiveness of your tradeshow booth? Tradeshows are a great way to get your product in front of potential customers—but how can you make sure that your efforts are meeting their expectations? Here are seven key strategies to help optimize your tradeshow experience. From choosing the right materials to preparing … Read more

Sustainability and Safety at Tradeshows in 2023

Companies face an ongoing battle when it comes to predicting what their consumers will want in the coming year. However, there are already a few trends exhibitors need to keep in mind moving forward into 2023. Here is a snapshot of what is predicted to be the tradeshow trends you need to keep in mind … Read more

Tips on How To Stand Out At A Tradeshow

Are you preparing to attend a tradeshow? Being successful at a tradeshow requires more than just showing up. You want your booth to stand out and be remembered by potential customers. If you’re feeling overwhelmed by the thought of making an impression at a tradeshow, don’t worry! Here are some helpful tips on how to … Read more

Eco-Friendly Giveaways to Try at Your Next Trade Show

The global B2B trade show market has rebounded considerably this year, after two years of less than lackluster attendance or outright cancellation due to the global pandemic. While you may be thrilled at the thought of resuming your trade show displays, and contact with potential new clients, there are some things that have changed over … Read more

3-D image of a virtual trade show on a tablet

At Lab, our objective is to help you understand the differences and the unique benefits of Virtual Reality Environments and Interactive 3D Websites.

You’ve invested time and money into attending a tradeshow, so you want to make sure your booth stands out from the rest. But how? It all starts with your booth design. If you’re looking to improve your tradeshow booth design for future expos, here are a few tips to get you started: Add Graphics to … Read more

Tradeshow Exhibits

If you’re in the process of planning your next tradeshow exhibit, you may be feeling a little overwhelmed. After all, there’s a lot to consider! From your budget to your target audience to the overall goals of your exhibit, it can be tough to know where to start. Don’t worry—we’re here to help. Here are … Read more

How To Design the Best Backlit Tradeshow Display

Are you looking to create a stunning backlit tradeshow display? If so, then you’ll need to put some careful thought into the design process. After all, a backlit display is vital to catching the attention of potential customers and driving traffic to your booth. Here we’ll walk you through everything you need to know about … Read more

Polishing Your Event Strategy in 2022

A strong event strategy can be one of the most valuable tools in a marketer’s arsenal. Of course, no good things come easily, and developing the best event strategy is no easy feat. That’s where these six tips for polishing your event strategy in 2022 come into play. 1: Invest in Higher Production Value We’re … Read more

How to Prepare for Your First Trade Show

Expos and tradeshows are powerful tools for building brand awareness and developing strong business relationships. They give exhibitors a valuable, unique opportunity to gain traction in their industries. Some very successful businesses like Twitter and Foursquare made use of trade shows to great effect and your business can, too. When you’re considering making your debut … Read more

Lab Exhibits Virtual Trade Shows

Virtual trade shows have often played second fiddle to in-person events, but it’s time to give them their due. Attending a virtual trade show can be hugely beneficial to your business, just like attending a live trade show. If you’re not convinced, consider these top five benefits of virtual trade shows. 1: They’re Affordable It’s … Read more

tech trends at trade show during covid 19 pandemic

“The technology you use impresses no one. The experience you create with it is everything.” – Sean Gerety The pandemic taught almost every industry event professional that technology was the key to pivoting a trade show strategy. We not only had to become more innovative, but we also had to adapt to the technology we … Read more

People on trade show exhibits in Aurora, Illinois

“All great changes are preceded by chaos.” -Deepak Chopra Live trade shows are back, and the trade show industry is finally showing signs of recovery.  Many companies are getting back to their trade show booths and are beginning to conduct face-to-face business once again. However, exhibiting companies are still facing many challenges, but the most … Read more

“Forewarned is Forearmed.” -Latin Proverb The live trade show industry is slowly getting back on its feet after more than a year of show cancellations and postponements. Collectively, we are back to planning future trade shows and working closely with our clients and vendors. However, things are looking a lot different than they used to … Read more

People attending trade show exhibits

“What is hope but a feeling of optimism, a thought that says things will improve, it won’t always be bleak [and] there’s a way to rise above the present circumstances.” ― Wayne W. Dyer As restrictions are starting to loosen and vaccine numbers are climbing, we are beginning to see things returning to some semblance … Read more

Trade show event in Aurora Illinois

We are officially one year into the pandemic, and as an industry, we have had to collectively re-think, strategize, and pivot our in-person trade shows.

Online meeting with the team

“Success is not final, failure is not fatal: it is the courage to continue that counts.” – Winston Churchill As we begin a new year, we are hopeful that we will start to see in-person events reoccur.  Until then, the trade show industry will continue to focus on virtual trade shows for at least the … Read more

Scheduling a trade show event in Aurora Illinois

We optimistically expect trade shows to begin sometime in 2021, albeit with a virtual reality component attached to satisfy any reluctant attendees. We have put together a brief plan and checklist of items you may want to consider and implement into your strategy.

Group discussion for live and virtual trade shows

Trade shows and Virtual events are opportunities to strengthen your brand. Train your sales team on successful “Boothmanship” strategies to engage audiences.

Lab Virtual Exhibit Space

In recent months people have been talking about and attending virtual events due to social distancing restrictions. Many companies have pivoted to virtual events to meet their business goals.

Online search

Live and Virtual Trade shows should coexist under one focused Sales and Marketing program.

Searching online for trade shows

The World News brings us little hope and more “doom and gloom” each day while businesses and consumers are willing to spend their hard-earned dollars.


Many people are wondering how a tradeshow will function logistically in a world of social distancing.


We believe Tradeshows will be back, but they are likely to look a little different in the beginning and evolve into a new normal.

As the world is dealing with the COVID-19 pandemic, many private companies have been shifting their focus to help respond to this medical crisis.


The pandemic has left many companies trying to find the best way to manage their business through this challenging situation.

Tradeshow Cancellations

Here are some frequently asked questions from clients and how we respond.

Your company has decided to exhibit at a trade show but where do you start?

Meyer Showroom

Trade shows and events are excellent opportunities to step outside of your typical sales practices and engage with potential clients.